TIFFANY & CO. STORE OPENING

 

The stars lit up New York City in celebration of the official re-opening of Tiffany & Co.’s flagship store on Fifth Avenue — The Landmark.


After four years, the wait is finally over. On Thursday night the stars poured into New York City to celebrate the official re-opening of Tiffany & Co.’s flagship store on Fifth Avenue, the Landmark.

Dressed in Max Mara and draped in Tiffany jewelry, Wonder Woman actor, Gal Gadot, joined CEO Anthony Ledru and executive VP Alexandre Arnault, just the day before on April 27th for an intimate ceremonial ribbon-cutting opening for a select 200 guests and press.

Ledru and Arnault have high hopes for the Landmark expecting millions of visitors in just the upcoming months stating, “It used to rank in the top five attractions in New York, alongside the Statue of Liberty and the Empire State building. We’d like to [get] back there soon.”


"It's more than a store. It's a landmark. It's an art gallery, an exhibition space, several restaurants, and a private club. It's many things under the same roof. Even though it's not officially open until tomorrow, if you want to buy something, please, we can find a salesperson to help you with that,"

Arnault stated.


This is the first major renovation of New York's iconic Tiffany store (at 57th Street and 5th Avenue), now called The Landmark, since its first opening in 1940.

The exterior of this iconic store has been kept true to its original form from 1940 with only the interior of the Landmark to be renovated. The mastermind behind the interior design is architect Peter Marino.


EXPERIENCES AT THE LANDMARK


AUDREY EXPERIENCE

This immersive installation celebrates the iconic film Breakfast at Tiffany’s with a replica of Audrey Hepburn’s black dress by the house of Givenchy – worn in the movie’s opening sequence – is dramatically unveiled.

BLUE BOX CAFÉ BY DANIEL BOULUD

Michelin-starred chef Daniel Boulud brings a seasonally inspired daytime menu, breakfast and tea included, to the new café now open to reservations at Tiffany & Co. The redesigned space includes a private dining area and bar with art installations.

HIGH JEWELRY WORKSHOP

At The Landmark’s High Jewelry Workshop, visitors can witness first-hand the House’s master artisans transform their most remarkable jewels into works of art.

STATE OF THE ART

Art is present in all forms, including paintings, sculpture, videos, NFTs, and  installations that have been acquired by Tiffany in the last two years.

Integrated throughout the Landmark’s 10 floors are over 40 unique artworks, featuring both original works and never-before-seen Tiffany-commissioned pieces by world-renowned artists (such as Anna Weyant, Damien Hirst, Daniel Arsham, Jean-Michel Basquiat, Julian Schnabel, and Rashid Johnson).

Tiffany Blue® forms a common thread throughout the artworks, which span a range of media from paintings to sculptures.

SUSTAINABLE DESIGN

The Landmark was built to operate sustainably for years to come. The store is registered for Leadership in Energy and Environmental Design (LEED) Gold certification and WELL Platinum certification and was built to operate sustainably for years to come.


INSIDE THE LANDMARK

The almost 10,000-square meter flagship spans 10 luxurious floors for customers to shop (as well as a private penthouse for select clients)and a three-store glass addition at the top.


FIRST FLOOR: WELCOME TO TIFFANY

Upon entering into the main floor of the Landmark, visitors will be dazzled with a 22-foot “Diamond Skylight” art installation by Hugh Hutton. This floor will house pieces from the House’s most coveted collections, including Tiffany Lock, Tiffany T, Tiffany HardWear, and Tiffany Knot, as well as luminous diamond designs. 

THIRD FLOOR: ALL ABOUT THE LOVE

Guaranteed to make hearts flutter, the Landmark’s third floor was created for engaged couples. Reminiscent of wedding gowns, ivory silk panels the walls creating the perfect backdrop for couples to select their Tiffany & Co.’s engagement rings.

FIFTH FLOOR: SILVER STATEMENTS

In search of the latest and greatest pieces to come out of the iconic house of Tiffany’s and Co.? The fifth floor of the Landmark is for you. Here you will discover the latest and most talked about sterling silver jewelry such as the Tiffany HardWear necklaces, sculptural Elsa Peretti cuffs, and the new Return to Tiffany pendants.

SIXTH FLOOR: THE ART OF LIVING

Curate a beautiful home with the extraordinary collections led by Tiffany’s newly appointed Artistic Director for Home, Lauren Santo Domingo. Tiffany Wisteria, Tiffany T True, and Valse Bleue collections on The Landmark’s sixth floor.

SEVENTH FLOOR: SAVOIR FAIRE BEYOND COMPARE

The Landmark’s seventh floor is the pinnacle of creativity and craftsmanship – aka: Tiffany High Jewelry. Bespoke pieces featuring remarkable white and yellow diamonds to mesmerizing colored gemstone designs will have you floored.

 
silvia todhe