BARBIE
CLIENT: BARBIE
TITLE: S-HERO BARBIE: Steadfast Protection in a Digital Era
SYNOPSIS:
In a time when children abandon physical toys for digital devices at younger and younger ages, how can we ensure our children don’t abandon their imagination, creativity, and sense of self, too? Since 1959, Barbie's dedication to inspiring the limitless potential in every girl with purposeful products, content, and events. Barbie’s S-hero Line celebrates women who have broken barriers with dolls such as Mexican painter, Frida Khalo, and aviator, Amelia Earhart.
This campaign shows that we can rely on Barbie, in today’s ever-evolving tech world, to be the stronghold for our children. Sparking conversations and fostering trust is at the core of this Barbie digital marketing strategy. This strategy will create a buzz, inspire shares, and create a community to uplift girls through social media posts, poster and banner ads, newsletters, and email sales.
SOCIAL MEDIA POSTS
When girls use their imagination, the sky’s the limit!
Let’s make 2024 our most imaginative year yet!
Tap link in bio to shop your very own Amelia Earhart Barbie.
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#Barbie #SheroLine #AmeliaEarhart #YouAreLimitless
In honor of #internationalwomensday, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls.
Join the conversation by sharing your role models using #morerolemodels
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#Barbie #MoreRoleModels #BarbieSheroline
Inspire your little ones to paint a world of possibilities!
Designed to inspire, shop the (NEW!) Barbie Frida Khalo Doll at barbie.com.
With Barbie, the possibilities are endless!
Learn more about the Frida Khalo Barbie Doll via link in our bio!
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#Barbie #YouCanBeAnything #FridaKhaloBarbieDoll #DreamGap
Taking Risks. Challenging Norms. Changing Rules. Paving the way for generations.
The Barbie Shero Line pays tribute to incredible heroines of their time.
Help her get excited about her biggest dreams and show her she can make them a reality.
Share your role models below to inspire more girls using #MoreRoleModels
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#Barbie #YouCanBeAnything #CloseTheDreamGap
“First Lady of Song” Ella Fitzgerald grasped the hearts of fans with music that transcends generations
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#Barbie #YouCanBeAnything #CloseTheDreamGap #DreamGap #EllaFitzgerald
With 86% of moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls.
Join us by sharing your role models using #MoreRoleModels
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#Barbie #DreamGap #YouCanBeAnything
INSTAGRAM STORY
BANNER ADS
PRINT ADS
EMAIL SALE
Barbie S-hero Collection: So many ways to play!
Kids can dream up endless possibilities with Barbie. There’s no limit to where their imagination can take them. But it’s up to you to help get them there.
Shop the Barbie S-Hero Collection at Mattel.com/barbie.
Empowerment Personified: Meet the Newest Barbie S-hero!
We’re so excited to introduce you to Billie Jean King s-hero barbie! Billie Jean became a tennis champion in 1961 and activist for equality and social justice (both on and off the tennis court)!
Discover her full story at mattel.com/barbieshero
Add this limited-edition doll to your collection today!
