CARTIER
CLIENT: Cartier
TITLE: Modern. Elegant. Chic. Experience the Excellence that is Cartier.
SYNOPSIS:
Jewelry has the power to make what is intangible (feelings of love, devotion, and admiration) into something one can hold, wear, or carry. So, when it comes to expressing these feelings to the love of your life, not just any piece of jewelry will do—but a Cartier creation.
With flashbacks of icons past wearing Cartier to the Maison’s most sparkling modern creations, this campaign brings a renewed light to the House of Cartier. This strategy for Cartier is to reveal the divine experience of Cartier jewelry to the younger generations and serve as a reminder of why the House of Cartier is so monumental (as loved by those that came before).